Ima Student

Content Strategist | Digital Storyteller

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Professional Summary

Results-oriented content strategist with a proven track record of developing engaging narratives across digital platforms. Combines analytical thinking with creative storytelling to craft content that resonates with target audiences and achieves measurable objectives. Expertise in content planning, audience research, and cross-platform messaging that maintains brand consistency while optimizing for specific channels.

Core Skills & Competencies

Content Strategy & Development

Experienced in developing comprehensive content strategies that align with organizational goals and audience needs. Skilled in content mapping, information architecture, and creating governance frameworks.

Developed cross-platform content strategy for university events that increased student engagement by 35% — University Marketing Department
Created editorial calendar and content roadmap for quarterly literary publication — Southern Literary Review
Designed narrative framework for digital storytelling capstone project demonstrating transmedia content principles — Senior Capstone Project

Audience Analysis & User Research

Adept at identifying audience segments, creating user personas, and mapping content to user journeys. Experienced in both qualitative and quantitative research methodologies to inform content decisions.

Conducted comprehensive audience analysis of environmental advocacy messaging across demographic segments — Rhetorical Analysis Project
Developed user personas and journey maps to optimize narrative engagement in interactive environments — Digital Narrative Project
Analyzed student writing patterns to create targeted content improvement resources — University Writing Center

Content Optimization & Performance Analysis

Skilled in optimizing content for search engines and audience engagement. Experience with content testing methodologies and performance metrics to continuously improve content effectiveness.

Implemented SEO best practices for digital publication content, increasing organic traffic by 42% — Southern Literary Review
Conducted A/B testing of narrative elements to determine optimal user engagement patterns — Digital Narrative Project
Analyzed messaging strategies across platforms to identify highest-performing content formats — Environmental Advocacy Analysis

Brand Voice & Editorial Excellence

Experienced in developing and maintaining consistent brand voice across channels. Strong background in editorial standards, style guide development, and quality assurance processes.

Reviewed and edited submissions to ensure alignment with publication standards and voice — Southern Literary Review
Developed style guide for university marketing materials across departments — University Marketing Department
Created voice and tone guidelines for interactive narrative project — Digital Narrative Project

Cross-Platform Content Management

Proficient in adapting content for multiple platforms while maintaining message consistency. Experienced with content management systems and digital asset management.

Managed social media strategy aligned with publication goals, increasing engagement by 27% — Southern Literary Review
Created integrated content for website, print materials, and social channels — University Marketing Department
Developed transmedia narrative elements for interactive storytelling project — Digital Narrative Project

Technical Proficiencies

Education & Professional Experience

Bachelor of Arts in English

Georgia Southern University Expected May 2025

Minor in Professional Communication | GPA: 3.8/4.0 | Dean's List: Fall 2022 - Present

Professional Experience

  • Editorial Intern, Southern Literary Review (June 2024 - Present)
  • Writing Center Tutor, Georgia Southern University (August 2023 - May 2024)
  • Content Writer, University Marketing Department (January 2023 - May 2023)